عنوان مقاله [English]
This paper is an effort for presenting a suitable model for cultural marketing
management (CMM) with cultural development approach (CDA).
First, the necessity of cultural engineering and management in the globalization
and cultures ruthless competition era emphasized with modern and efficient tools. In
this regard CMM introduced as the most efficient device. At the rest of the paper
incomplete approaches of cultural organizations about marketing were analyzed. Then
it was elaborated that how the marketing concept in cultural organizations developed.
Furthermore it was discussed that marketing is the beginning of cultural sovereignty
on economics as considered in modern cultural discussions as cultural-shift theory.
Thus, nowadays the paradigm of culture economy was changed in to a new paradigm
called cultural economy.
At the end of the paper CMM was taken synonymous with cultural demands
management and different aspects of CMM clarified and a strategic CMM model