نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانش آموخته‌ی دکتری، رشته مدیریت و برنامه‌ریزی فرهنگی، دانشگاه آزاد اسلامی، واحد تهران جنوب، تهران، ایران
2 دکترای مدیریت، هیئت علمی دانشکده مدیریت و اقتصاد، دانشگاه آزاد اسلامی، واحد علوم تحقیقات، تهران، ایران. (نویسنده مسئول)
3 دکترای اقتصاد دانشکده مدیریت و حسابداری، دانشگاه آزاد اسلامی، واحد تهران جنوب، تهران، ایران
4 دکترای مدیریت آموزش عالی، هیئت علمی پژوهش‌های آماری و فناوری اطلاعات
چکیده
کلیدواژه‌ها
عنوان مقاله [English]
نویسندگان [English]
Regarding the evolution of the world and the transition from the information society to the era of the knowledge society, increasing staff literacy is one of the requirements of media organizations for the realization of a knowledge-based society. In this regard, knowledge management has been emerged and the question is raised that "what is a learning organization and what are its characteristics?" Therefore, the present study was carried out by surveying the knowledge management based on the cultural dimensions in media organizations (a case study of Channel 4 at IRIB) in a field survey using a correlation analysis and its explanation in the statistical population of employees at IRIB in Tehran. The sample of this study was 162 employees of Channel 4 at IRIB. This sample is systematically selected from the list of employees at IRIB randomly. Questionnaires used in this research were a combination of a standard questionnaire and a researcher made questionnaire. The components of knowledge management and media literacy, and systematic thinking , Cronbach's alpha calculated for the components listed is 0.9218. The results show that there is a meaningful relationship between knowledge management components and cultural dimensions in the IRIB at the level of 1%. In general, between the knowledge management index and the cultural dimensions of national media (IRIB) has a direct and meaningful relationship, so that the use of knowledge management has increased the attention to cultural dimensions at IRIB.
کلیدواژه‌ها [English]
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