نوع مقاله : مقاله پژوهشی
1 دانشجوی دکتری مدیریت، گروه مدیریت رسانه، دانشکده مدیریت و اقتصاد، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران (نویسنده مسئول)
2 استاد تمام، گروه مدیریت رسانه، دانشکده مدیریت و اقتصاد، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران
3 استادیار، گروه مدیریت رسانه، دانشکده علوم انسانی و هنر، واحد دماوند، دانشگاه آزاد اسلامی، دماوند، ایران.
عنوان مقاله [English]
Introduction & Objective of Research: In recent decades, the role of media organizations has become more and more prominent and this has led to the study and research of these organizations from different dimensions. One of these dimensions is the management dimension and effectiveness of these organizations. The aim of this study was to investigate the relationship between transformational leadership style and organizational effectiveness in the Radio and Television of Iran in a survey method.
Research Method: The present study is a descriptive-analytical study and its survey method. The statistical population of this research was 400 employees of 7 departments of "Broadcasting, Voice, News, Support, Education, Research and Planning and Technology" in Tehran. These samples were selected by stratified random sampling method in these deputies. Data were collected through the Standard Transformational Leadership Style Questionnaire (Question 20) and the Organizational Effectiveness Questionnaire (Question 28). The reliability of these questionnaires was confirmed by Cronbach's alpha calculated for the transformational leadership style questionnaire of 0.90 and the organizational effectiveness questionnaire of 0.91. Data analysis was performed using SPSS software version 26.
Findings: The findings show that there is a significant relationship between the components of transformational leadership style and organizational effectiveness in the Radio and Television Organization at the level of 1% (p = 0.01) .In general, between the transformational leadership style index and its effectiveness There is a direct and significant relationship in the Radio and Television Organization.
Conclusion: According to the results of the study, transformational leadership style has a strong and positive relationship with the level of organizational effectiveness, meaning that the use of transformational leadership style in the broadcaster leads to directing employees to increase the effectiveness of the organization and thus achieve the goals of the broadcaster Is predetermined.